Local SEO in the age of AI search

Local SEO used to mean ranking in the map pack. AI assistants now recommend businesses directly — the goal expands from visibility to selection.

Local SEO as AI data infrastructure

Google Business Profile

Still one of the most influential local assets. Accurate categories, services, photos, posts and reviews reinforce trust.

Consistent NAP

Name, address and phone must match across website, GBP, directories and social platforms.

Reviews with context

Specific reviews ('sold our Currumbin property with strong marketing') beat generic praise for both humans and AI.

Recommendation, not just ranking

Build entity signals, local authority, reputation and expert content. Connect local visibility to Reputation and Automation follow-through on DigitalGate where applicable.