Entity SEO for real estate agencies

Search is moving from keywords to entities — businesses, people, places and relationships.

What is an entity?

A clearly identifiable agency, agent, suburb or service. AI connects entities to build understanding of expertise and trust.

How entity SEO works

• Business mentions across trusted sources
• Relevant links and relationships
• Clear website content
• Reviews and reputation
• Structured data — Organisation, LocalBusiness, Person, FAQ

Strengthen entity signals

• Consistent NAP everywhere
• Dedicated authority pages — agents, suburbs, services
• Internal linking between related topics
• Brand presence across GBP, directories, social

Entity SEO is the foundation of AI visibility for agencies and connects to platform SEO work on DigitalGate.